Be Bright Pink.
Bright Pink is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, while providing support for high-risk individuals.
We are passionate about enlightening and empowering young women to be proactive with their breast and ovarian health. We are the big sister,
the best friend, the trusted advisor, the dependable source of support. We are optimistic, collaborative and solution-oriented. Brilliant,
bold, and bright.
A world (with lots of pink) where every young woman proactively develops, and lives by, a personalized breast and ovarian cancer risk reduction or early
detection strategy, while being lifted up and supported by a community of vibrant, confident, and inspiring women all seeking the same happy ending - a better,
Lindsay Avner, Founder, Bright Pink
At 23 years old, Lindsay Avner became the youngest patient in the country to bravely opt for a risk-reducing double mastectomy with reconstruction.
After losing her grandmother and great-grandmother to breast cancer before she was born, and watching her mother fight both breast and ovarian cancer when she was only 12, Lindsay underwent genetic testing at the age of 22. The test revealed she carried a mutation on the BRCA1 gene, indicating she had up to an 87% lifetime risk of developing breast cancer and up to a 54% chance of developing ovarian cancer. Vowing to not let breast cancer strike her as it had three generations of women before her, she chose to act by taking proactive measures with her breast health.
It was during her experience of risk assessment and choosing to undergo risk-reducing surgery that Lindsay realized the lack of resources for women in her specific situation—those who didn't have breast or ovarian cancer but wanted to take a proactive approach to their health.
She felt a compelling responsibility to create a warm, welcoming community that provided the education and support she had longed for. She wanted to ensure other young women
navigating their families’ cancer history, assessing their personal breast and ovarian cancer risk, and developing a prevention and early detection strategy were not alone. Utilizing the
marketing skills she had honed while working in brand management at Unilever, Lindsay
started Bright Pink in 2007.
Lindsay's Great-Grandma Lillian
and Grandma Sandra
Vibrant, confident and inspiring women
make up Bright Pink
Bright Pink has quickly become one of the country's fastest growing non-profit organizations, impacting and saving thousands of lives each day.
Through a range of dynamic programs and services, community outreach initiatives, and strategic partnerships, Bright Pink is creating a movement of brilliant, bold, and bright young women who are proactive advocates for their health.