About Us

Our mission is to accelerate, deepen, and expand the impact of life-saving breast and ovarian health interventions.

Our Vision

Bright Pink focuses its assets on maximizing the impact of investments made through its venture philanthropy fund by deepening the reach and impact of the most cutting-edge interventions in order to reduce disparities and save more lives from breast and ovarian cancer.

Why We Do What we Do

Despite advancements, millions of women continue to needlessly die of breast & ovarian cancer each year. Breast cancer is the leading cancer diagnosis in women and ovarian cancer is the deadliest gynecologic disease. 

And the outcomes are incredibly disparate. Black women are 40% more likely to die of breast cancer than their white counterparts. Among different populations of women diagnosed with breast cancer, second only to Ashkenazi Jews, Latinas have the highest rate of BRCA1.

We know that women who are aware of their cancer family history are more inclined to engage in risk reduction, and we believe that targeted interventions have the potential to save lives and to reduce health disparities.

Theory of Change

We believe that the breast/ovarian intervention environment is weighted heavily towards a focus on research and survivorship, but little attention is spent on prevention and early detection for diseases that we know are treatable when found early.

The efforts that do exist in prevention stop at awareness. We know that awareness is not enough and has not translated into lives saved, especially in underserved communities. For example, 94% of Black women are aware of breast cancer, but only 23% have had a conversation with family members about risk.

Bright Pink fills this gap by focusing on upstream interventions and partnering with other innovative teams that have a track record of success moving specific populations from awareness to action.

Our guiding philosophy is that if you can reach young women early in their life through awareness and risk-reducing actions, you can empower them to establish lifelong preventive health behaviors and save lives - especially among those with the greatest barriers to care.

Our Values

  • Create the conditions for awareness to become action

    We believe that simple awareness is not enough. Instead, we must move past awareness, and empower each woman to take charge of her individual health through concrete plans and action steps for reducing risk and preventing breast and ovarian health. Listen to our founder & CEO, Lindsay Avner, explain Radical Proactivity in her 2022 TED Talk.

  • Dismantle systemic barriers to care

    We recognize that health and wellness are deeply affected by societal factors, particularly by historic and ongoing racial and economic inequality. We are committed to fighting for the breast and ovarian health of all young women, and this requires us to focus on breaking down the systemic barriers to care that disproportionately affect women of color.

  • Believe in the the limitless power of women to champion their own breast and ovarian health

    We firmly believe that every woman has the potential to be a powerful advocate for her health and wellbeing. By supporting Mission Partners to create best-in-class education and resources, our hope is that more women have the tools they need to make informed decisions and take proactive steps to prioritize their breast and ovarian health in every aspect of their lives.

  • Commit to reflection and iteration, data-driven decision making, and transformative learning

    We are passionate about saving lives, but we recognize that achieving our goals requires a strong foundation of reflection, analysis, and continuous improvement. We strive to be data-driven in our decision making, learning from our experiences and always seeking opportunities to improve and innovate.

  • Accomplish greater impact together than alone

    We recognize that the fight against breast and ovarian cancer requires a collaborative effort from a diverse range of organizations and individuals. By working together and leveraging our unique strengths, we can achieve greater impact than we could on our own.

  • Invite positivity, live in possibility

    As our name suggests, we are driven by a bright hope for the future. By focusing on the positive steps that women can take to protect their health and wellbeing, we aim to inspire a culture of possibility and optimism that can help us build a better, brighter world.