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Zeta Tau Alpha


Announcing Our Brighten Up College Tour!

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Bright Pink and Zeta Tau Alpha are hitting the road to Brighten Up college campuses across the country by educating and empowering students to be proactive about their breast and ovarian health! Workshops will be proudly hosted by the school’s local Zeta Tau Alpha chapter. Aerie is also joining us for the ride to lead a wellness activity & provide fun freebies for all attendees. We invite students to join us for this interactive health experience on their very own campus. Attendees will walk away with life-saving knowledge to practice wellness and prevention.

See below for a list of campuses we’re visiting this fall. We hope to see you there!

Virginia Tech – COMPLETE!
September 19, 2017 @ 6:00 PM
Squires Student Center
Commonwealth Ballroom
290 College Ave., Room 225
Blacksburg, VA 24060

Baylor University – COMPLETE!
October 9, 2017 @ 7:00 PM
Fountain Mall
1325 S. 5th Street
Waco, TX 76706

University of Maryland – COMPLETE!
October 11, 2017 @ 7:00 PM
Adele H. Stamp Student Union
Grand Ballroom, Room 1206
3972 Campus Drive
College Park, MD 20742

University of Washington – RESCHEDULED

College of Charleston

P.S. – Want to bring a Brighten Up to YOUR college campus? Request a workshop here

Community, Early Detection, Personal Stories

Shannon’s Story: Bright Pink and ZTA in action

This post was originally published in 2016. 

Shannon Lane knows that you don’t need to personally have breast cancer to be affected by it. That’s why, as President of Northwestern University’s Zeta Tau Alpha sorority, the journalism senior has been instrumental in spreading Bright Pink’s mission across campus.

“Our philanthropy is breast cancer education and awareness, and I am proud that it’s not just lip service,” she said. “Young women might not know enough about their risk for breast and ovarian cancer, so our work with Bright Pink is a very practical way for us to tap into the education aspect of what we do.”

Lane’s first encounter with Bright Pink was during an Educational Workshop held at her sorority chapter two years ago. Since then, she’s hosted a Brighten Up on campus open to all Greek life members, and her chapter held a school-wide presentation in 2016.

Despite her enthusiasm about the cause, it can be difficult to grab the attention of young women who have spent their lives thinking breast and ovarian health is a topic for those in their 50s.

Bright Pink’s teamwork with Zeta Tau Alpha helps us reach the next generation, which results in more proactive young women and more lives saved. Since 2015, Bright Pink has educated tens of thousands of Zeta Tau Alpha members annually.

After her first interaction with Bright Pink, Lane signed up for Bright Pink’s Breast Health Reminders™ — text message reminders to stay on top of her breast health. Before Bright Pink, she didn’t think Breast Self-Awareness applied to her age group.

“Bright Pink gives people the tools they need to take actual action,” she said. “They take a step beyond just awareness, and give young women practical knowledge that they can use in their everyday lives.”

Lane hopes that college students across the nation will see Zeta Tau Alpha as more than just a pink ribbon, and will begin to associate the sorority with action-oriented breast cancer awareness and education.

What’s the main thing Bright Pink has taught her?

“You can never start thinking about your long-term health early enough. There are always things you can do and steps you can take.”


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