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women’s health

Health Innovation

Her Bright Future

This Women’s History Month, rather than looking back, we’re looking forward to the bright future we all deserve – one in which less lives are lost to breast and ovarian cancer, every young woman is empowered to know her risk and manage her health proactively, and women everywhere can live healthier, happier, longer lives.

Bright Pink is committed to serve as a tenacious champion for women as they journey toward these futures. And we’re proud to be amongst some of today’s most innovative women’s health leaders striving to meet the ever-changing needs of women as they navigate the shifting healthcare landscape.

We’ll feature other wonderful health innovators on our blog, through Instagram giveaways, and as a matching donor to our Facebook Fundraiser.

Together, we’ll secure Her Bright Future


Throughout March, we’ll introduce a wonderful health innovator who is working alongside Bright Pink to create Her Bright Future. First up? We’re teaming up with Modern Fertility: The fertility hormone test you can take at home. Get to know the power-duo behind the company, Afton Vechery & Carly Leahy.

  1. Tell us a bit about Modern Fertility and how your mission empowers women?
    We’re a women’s health company focused on making fertility information more accessible, earlier in life. We take the same fertility hormone tests offered in infertility clinics and make them available before your first (or next) kid. We plan out everything in our lives––our finances, our careers––but when it comes to fertility, we’re still expected to just “wait and see”––and in 2019, that’s just not good enough. Modern Fertility is putting the power of fertility knowledge directly into the hands of women, so they can be their own best advocates when it comes to decisions impacting their bodies and futures.
  2. How did the idea come about to create Modern Fertility?
    Our CEO and cofounder Afton Vechery decided she didn’t want to have kids until later in life, so she set out to better understand her fertility and start planning ahead. The process wasn’t easy: multiple appointments and procedures—plus a $1,500 bill that came in the mail when it was all done. Despite the painful process, she felt empowered by the information she uncovered, which allowed her to understand her body and take control of her roadmap. The experience spawned the idea for Modern Fertility. Afton was inspired to make this process dramatically easier and more accessible so more women could take the reins of their personal health.
  3. What differentiates Modern Fertility from more traditional fertility/ hormone testing?
    Traditional fertility testing takes place in infertility clinics, typically only after you’ve tried to conceive and are having problems. With less than 500 infertility clinics nationwide and costs reaching above $1,500, this traditional process is problematically constrained, not to mention, is designed to be reactive instead of proactive. Modern Fertility is the most comprehensive hormone test that you can take at home––helping women understand reproductive health early so they can make a decision accordingly.
  4. How does Modern Fertility prioritize women’s health? Everything we do is focused on bettering women’s health. Our internal motto is simply, “We trust women.” We believe that women deserve to understand and own their persona health information so they can be their own best health advocate and work with their doctors while staying in the driver’s seat––all to make the decisions that are right for them.
  5. Which #bossbabe inspires you the most? There are so many, but we love Michelle Obama for showing us you can be smart, sexy, motherly, feminine and goofy all in one go. Her memoir, Becoming, is a must-read. Must own.
  6. Your go-to Girl Power pump-up music is _______. When we first started the company we listened to Havana by Camila Cabello a lot. Like––a lot a lot.
  7. Favorite way to self-care and why? We both love to sweat. Our exercise of choice? Biking!
  8. Please describe how you envision Her Brighter Future. What does it look like? What opportunity exists? What equity is achieved? We see a world where fertility testing is as routine as a pap smear. And that’s just the beginning. We’re working toward a future where every woman has access to information about her body that will help her make informed decisions about her life.
Hey Sis

Introducing: Hey, sis

For over a decade, Bright Pink has encouraged all women to take a proactive approach to their breast and ovarian health. Though all people with breasts and ovaries face some cancer risk, these diseases do not affect all women in the same way. Black women are 42% more likely to die from breast cancer than white women, and in 2018, the American College of Radiology and the Society of Breast Imaging recommended that Black women be added to groups considered at higher-than-average risk for breast cancer.

Notoriously left out of the national women’s health conversation, Black women deserve more personalized content to drive behavior change and start to change these odds. Bright Pink is committed to connecting with and engaging this audience with intentionality and purpose in hopes of leveling the playing field related to personalized prevention. As such, we’re launching a campaign this February called “Hey, sis” focused on engaging young Black women in proactive health management. This year-round campaign will feature digital advertising, inspirational social content, storytelling on Bright Pink’s blog, influencer engagement, brand partnerships, and more.

To kick things off, we’ll set the stage by diving a bit deeper into risks Black women face specifically. Throughout the year we’ll share additional content under the “Hey, Sis” umbrella that features personal breast and ovarian health experiences from Black women, personalized health recommendations for the Black community, progress being made to address these barriers, and more. Join us, follow along, and spread the word – because we’re stronger when we all work together in pursuit of the bright future every woman deserves.


Health disparities between Black and white women in the US have existed for decades and were first recognized 30 years ago. Today, even though Black women are less likely to be diagnosed with breast cancer, they are still much more likely to die from the disease than their white counterparts. Black women are 42% more likely to die from breast cancer than white women. That’s a significant increase compared to 1990, when Black women were 17% more likely to die from breast cancer than white women.1

Why such a big difference? Overall, Black and white women develop breast cancer at similar rates, however, Black women tend to face much harder diagnoses. For one, they are are more likely to develop breast cancer before the age of 40. They also have higher rates of triple negative breast cancer, one of the most aggressive types of the disease. Though triple negative breast cancer only represents between 15 and 20 percent of all breast cancers,2 Black women are twice as likely to receive this diagnosis. In addition, women with triple-negative breast cancer are more likely to have a BRCA gene mutation, an inherited mutation3 that increases their risk of breast cancer between 69 and 72 percent in their lifetime and raises their risk for ovarian cancer to between 17 and  44 percent.4

Beyond their biological risk factors, Black women face multiple barriers in accessing prevention and early detection services because our healthcare system fails to provide women with appropriate information, integrate risk assessments into primary care, and provide risk identification and management services at an affordable cost. They have lower screening rates when compared to white women, causing doctors to detect their cancers at a later, more aggressive and life-threatening stage.

The treatment experience is also uniquely challenging for Black women, complicated by their tendency to experience more prominent scars post- surgery, and their potential to develop keloids and hypertrophic scarring in addition to hyperpigmentation. Not to mention, Black women have a complex and deeply personal relationship with their hair.

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At Bright Pink we believe that knowledge is power; that risk awareness can be the catalyst for women to access more frequent screening, pursue genetic testing, and access treatments not routinely recommended to the general population. These actions can greatly improve their chances of preventing cancer or detecting it in its most treatable stage.

We are not so naive as to think that we alone can solve this problem. But, by leaning into our strengths in digital content, innovation, and partnerships with the healthcare industry and beyond, we can certainly play a significant role in the solution. We’ll continue to ensure our resources speak to and meet the unique needs of Black women throughout the country, so that when presented with the opportunity to take control of their health, Black women feel heard, understood, and supported to do so. We’ll pursue new opportunities to welcome Black women into our community, to brighten up on their breast and ovarian health, assess their risk, explore their genetics, partner with their providers, and more.

Everyone deserves the opportunity to live a healthier life, no matter who they are.

Hey, sis, that includes you!

Fueling our Mission, Personal Stories, We Love

Dear Bright Pink …

Bright Pink’s supporters are paramount in helping us achieve our mission of empowering women to live proactively. Our hearts were filled to the brim when we got a donation from an 11-year-old named Maia. She shared:

 

We’re touched by Maia’s generosity. Follow her lead by making a gift to support our work. Together, we can ensure girls like Maia can be healthy and live on until they, too, are super, super old. 😉 Give Today.

Fueling our Mission

2017 Year In Review


This year, Bright Pink…

  • celebrated our 10th Anniversary,
  • launched our first ever monthly giving program, FundHER,
  • celebrated mom by having a meaningful conversation about health history with #GoAskYourMother,
  • drove thousands of women to schedule their annual well-woman’s exam on #CallYourDoctorDay,
  • taught tens of thousands of women the symptoms of ovarian cancer and to be #OvarianSelfAware,
  • inspired thousands of women to enroll in mobile breast health reminders #LivingMyBreastLife,
  • armed women with the questions to ask their family about health history on Thanksgiving with a #ThanksgivingGamePlan,
  • and partnered with generous supporters and sponsors to make it all possible.

As the year comes to a close, join us in reflecting on all we’ve accomplished since Bright Pink was founded in 2007. To date…

Thank you for your commitment to our work, for your belief in the power of personalized prevention, and for helping shape a brighter future – one in which every woman knows her risk for breast and ovarian cancer, and takes action to manage that risk proactively.

With gratitude,
Katie Thiede, CEO
Katie Thiede, CEO

Remember, if you haven’t yet made your 2017 tax-deductible contribution to support our work, now’s the time! Visit http://BrightPink.org/Donate to give today.

Community

Pink for a Purpose by CME Group

CME Group takes supporting Bright Pink to a whole new level through multi-office activation, department fundraising competitions, educational workshops and more! Through a meaningful corporate donation and creative employee fundraising, they’re on track to make a gift of $160,000 to Bright Pink in 2017 through the annual Pink for a Purpose campaign. We sat down with Kristin Wood, Senior Director, Internal Communications and Community Relations at CME Group, to learn more about this best-in-class corporate partnership.

PS: Your company can make Bright Pink’s mission a part of company culture, too! Learn more about becoming a sponsor today. 

Tell us a bit about CME Group, the Foundation, and your philanthropic priorities?

Giving back to the communities in which our employees and clients live and work is important to CME Group.  We are fortunate that so many of our employees, as well as members of our larger exchange community, share our commitment to give back and support our charitable initiatives.  The CME Group Community Foundation, which focuses on helping with education, children in need, and health and human services is an important part of our philanthropic efforts, and it is through the Foundation that we make our corporate donation to Bright Pink and match donations made by our employees.

Why Bright Pink?

Managing risk is our business, and we appreciate that Bright Pink has made it theirs, too. As the only national non-profit focused on the early detection and prevention of breast and ovarian cancer, Bright Pink is meeting an important need for the at-risk community.  Knowledge is power, and Bright Pink is empowering young women across the country to live proactively at a young age.  That is a cause we are proud to stand behind.

What activities take place at the office or elsewhere during the campaign?

We host kickoff receptions in each of our offices, which is a fun way to celebrate the campaign results from the prior year and get everyone excited to start again.  In addition to our corporate fundraising page, we also have a number of employees with personal connections to the cause who make their own fundraising appeals.  Their efforts have been a big boost to us and also reinforce just how many people’s lives have been affected by breast and ovarian cancer.  While fundraising is important, we also want to educate our employees about the risks associated with these cancers.  We partner with Bright Pink to host Brighten Up Workshops at our offices each year, which have been well attended and received.  For us, it comes down to raising money and awareness.

What has been the most creative department fundraiser? The most successful?

This year, our Corporate Marketing & Communications Division is hosting a “Pink Pong Tournament”, which is a clever spin on our pink for a purpose theme to raise money for the cause.  Our Legal Department has been a phenomenal supporter of the campaign, sponsoring a bake sale for the past two years that has raised more than $6,000. The effort has even gone global, with our Bangalore office sponsoring a fair to celebrate the Diwali holiday with all proceeds benefiting Bright Pink. These are just a few examples of the enthusiasm the campaign has generated among our team.

How has this partnership impacted CME Group employees personally?

One of the most meaningful aspects of our campaign is a “Share Your Story” feature on our company intranet.  We’ve had a number of employees open up about what the fight against breast and ovarian cancer means to them personally.  Across our fundraising pages, you see messages being added to donations to honor colleagues, friends and family members who have suffered from breast and ovarian cancer.  This cause really hits home for our employees, which makes it even more of a priority for us.

What advice do you have for others organizing corporate philanthropy?

First, you have to pick a cause that you believe in and that you know will resonate with your community.  Then you have to find the right partner.  Bright Pink has been amazing to work with and really responsive to our needs.  But above all else, you have to be creative and give everyone a chance to get involved, whether that’s through fundraising or donating, or even just becoming more informed about the cause and why it matters.

Become a Bright Pink Sponsor

Lauren Herzog and her mom
Early Detection, Personal Stories

Ovarian Cancer Whispers, So Listen

Play an active role in managing your ovarian health. Learn how you can be #OvarianSelfAware!

My mom’s first symptoms were back pain and heartburn. Her doctor told her to take some antacids and that was that. It wasn’t until a bit later that she started having to go to the restroom more frequently. Then abdominal pain woke her in the middle of the night, three nights in a row. While her first symptoms didn’t seem to signal anything serious, it was the sleep-disrupting abdominal pain that ultimately made her take notice and visit the doctor.

“I think mothers are those rare people who will listen to you talk about seemingly nothing for hours. At least, mine is! She’s really supportive, and I think we have more of a friendship now that I’m older.”

My mom and I had both had prior gynecologic surgeries. Unfortunately, they’re a little too commonplace in our family. So when she underwent surgery in 2011, I didn’t think much of it, but the doctors immediately knew it was ovarian cancer. Waiting after her operation to hear just how far the cancer had advanced was agonizing. When we finally got results, we learned she had Stage 1 ovarian cancer. Reflecting on this moment today, I realize how little I knew about cancer at the time – I didn’t even know there were different stages! And in my mom’s case, the stage her cancer was detected was key. In fact, it is likely what saved her life.

“It’s unusual for ovarian cancer to be detected that early. It’s kind of like what they always say about ovarian cancer… it whispers, so listen.”

Lauren and her mom in front of a Christmas tree

I was 11 years old when my grandmother passed away. But it wasn’t until after my mom’s diagnosis that I learned that my grandmother had been diagnosed with ovarian cancer just three weeks prior to her death.

I began to connect the dots about what my strong family history of ovarian cancer meant for me and my health.

 “I know that I fall within the ‘increased risk’ category, but my risk feels even higher to me sometimes.”

This information, on top of my own history of gynecologic issues, led me to make some very important changes to my health and wellness.

I began by making changes to my lifestyle to reduce my risk. I changed my diet and became a vegetarian. It was a personal choice that has really helped me learn different healthy ways of cooking. I also make sure to stay on top of my workouts. In addition to eating healthy and working out, I monitor my gynecologic health with two ultrasounds a year, and while these aren’t to screen for ovarian cancer, it makes me comfortable knowing how closely my gynecologic health is being watched.

And finally, I surround myself with other young women who are advocating for their health through Bright Pink! Bright Pink is an organization that’s tackling the issues that are so often at the forefront of my mind. I’ve had a doctor say to me “You’re too young to have ovarian cancer, so we’ll rule that out,” despite knowing my family history! My mom has met many young ovarian cancer survivors; young women need this information, too!

“It was a breath of fresh air to find Bright Pink.”

This summer I graduated from Bright Pink University (BPU). The other ambassadors and I all had different motivations for going through training, and the diversity of experiences helped me grow. I’m really excited to get out into my local community to give Brighten Up presentations and start these conversations!

Lauren Herzog Bright Pink education ambassador

There are so many misconceptions about ovarian cancer and most women don’t know much about it. But it’s my own experiences with gynecologic issues that have made a strong impression on me. Symptoms of ovarian cancer can be really vague and hard to explain. In general, I’ve learned to be an advocate for myself and get a second opinion when the first one didn’t give me the answers I needed. It’s so important to push when you know something isn’t right, it can make all the difference – that’s what I want other young women to know!

Take control of your ovarian health like Lauren and be #OvarianSelfAware at BrightPink.org/OvarianSelfAware

Girls Gone Rx
We Love

Coming Together Through Crossfit to Save Lives: The Girls Gone RX Story

We have so many amazing people and organizations that put time and effort into fundraising to make what we do at Bright Pink possible, but the women who lead and participate in Girls Gone Rx are definitely among the most inspiring.

Girls Gone Rx athletes fundraise to compete in intense crossfit competitions across the country in support of Bright Pink’s mission. And so far this year, they have raised $80,000! Their hard work and dedication works to help Bright Pink educate women to be proactive about their breast and ovarian health.

Lindsey Marcelli and her mother, Linda

“We wanted to do something that showcased women’s strengths and weaknesses, because those are the two most important parts of battling something like cancer.”–Girls Gone RX Founder, Lindsey Marcelli

This powerful movement of women lifting for good started in 2012 with Girls Gone Rx founder, Lindsey Marcelli. Motivated by her own mother’s courageous journey with breast cancer, Marcelli wanted to create a way to inspire other women to feel strong and confident while raising money to help educate and empower young women.

“This team building event helps women learn to fight through obstacles and overcome them while learning to be strong, confident and fearless.”

Girls Gone Rx 2 Competition

The team-based crossfit competitions started at Lindsey’s own gym, Crossfit Eminence in Thornton, Colorado, and now has events all across the United States, Canada and Sweden.

In 2015, Bright Pink proudly became the beneficiary of Girls Gone Rx’s powerhouse fundraising efforts.

At U.S. events, a portion of each team’s registration fees benefit Bright Pink; but it doesn’t stop there. The competing teams of three are then incentivized to fundraise for Bright Pink because it makes up a portion of their overall competition score. Fundraising efforts and performance scores are then combined, and the winning team receives exclusive prizes.

“Each event and each workout is designed for women to come together and overcome something they perhaps didn’t think was possible.”

Girls Gone Rx Competition

A Girls Gone Rx event is a unique and powerful experience. The athletes who partake in Girls Gone Rx competitions are strong and inspiring whether they’re in the gym competing or out in the world.

“Everyone involved in the events, from judges to volunteers to vendors and athletes, are committed to the cause. This is not just another competition – it’s an energy-fueled event built on a shared belief in supporting something greater than ourselves.”

Girls Gone Rx athletes jumping

Think you have what it takes to join them? Visit GirlsGoneRx.com to register for an event near you today!

Power Boobies pin
We Love

Using Art for Empowerment: The Power Boobies Story

Hyewon Grigoni created Power Boobies to support her cousin, Mary, during her journey with breast cancer. Now she’s donating a portion of the proceeds to Bright Pink in an effort to educate women across the United States to be proactive about their breast and ovarian health. Check out her Power Boobies enamel pins here and here.

I’ve always made stuff. I think most artists say that. I paint and draw and sew, and sometimes, I get to make stuff for companies and individuals. I know it’s a privilege to be able to live as an artist. The older I get, the less seriously I take myself, the more I love my own work. As a kid I loved Vincent Van Gogh and Marc Chagall. In college I loved Lucian Freud. For the last ten years or so Maira Kalman has been my favorite artist.

My cousin-in-law Mary is amazing. She is super talented, super loving, and also super funny. She is someone I look up to so hard I have to crane my neck. That kind of person. And then, Mary was diagnosed with breast cancer.

I loved her the first time we met. I knew I’d scored in the in-law department. She’s the kind of person who brightens anything she’s a part of. A room, a conversation, a life. She’s genuine, she’s hilarious, you can’t meet this woman and not love her. That’s why it was frustrating not knowing how to support her.

She lives on the other side of the country, but I wanted to do something supportive for her in a tangible way.

I started looking for something to send her in the mail and couldn’t find anything that made sense, so eventually I just started sketching out ideas for the kind of thing I wanted to send her. I wanted to make her something that gave her a sense of empowerment, to encourage her daily; “you’ve got this!” but also something that was a little funny, to give her something light and silly to counter the darkness. It’s going to be a few years before a full recovery is achieved, so I wanted to make something that would last, that she could just have with her at all times, even if it meant just keeping it in her pocket like a secret superhero power kind of thing.

Power Boobies pin on sleeve.

One day I was visiting my mom when I sketched out what would become Power Boobies. My mom is a cancer survivor too, and thought it was a little nutty, but I knew I had made exactly the thing that I wanted to give to Mary.

The process took a while – I’d never designed an enamel pin in my life. I designed it by hand at first, then worked it up on my computer to be able to send the design to a company who could manufacture it. Since I’ve never had someone else actually make something I designed, it was important to me to have it made in the U.S. So I started calling pin shops. But all the companies I called had a minimum order of 75-200. That was a bit unexpected. But I’d set out to make this thing for Mary so I just went ahead and had them made.

I couldn’t wait to send it to Mary. I knew she’d either love it or hate it, and thankfully she loved it. I asked her what she thought if I put some pins on my Etsy site and she said to go for it. I was surprised when people started buying the pins and more so when they opened up to tell me their stories.

It is a huge honor to play even the tiniest part in someone’s life journey in this way. 

It wasn’t my intention to make a product to sell when I made Power Boobies. So once they started taking off, I wanted to find an organization with a tangible impact on women’s health. I found that in Bright Pink and wanted to partner with them through Power Boobies.

Women have worn the Power Boobies for themselves as supporters, fighters and survivors. Men and women have bought them for their loved ones who have just recently been given a diagnosis. Last week a woman bought them as party favors for her “Tata Titties” party before a risk-reducing double mastectomy.

I am so grateful to be able to spread a little bit of joy and encouragement to other women in their fight against breast and ovarian cancer.

I know that in many ways, I could have been a better friend and supporter to Mary. But one thing I’ve learned by now is how important it is to be genuine. To show up and show love as genuinely as you can – and as much as they need or don’t need. Don’t be afraid to connect with someone whose situation you might not fully understand. And also offer specific help: something as simple as bringing dinner and a stack of books, cleaning the bathroom, or walking their dog can mean so much. There are infinite ways to show love and encouragement.

Power Boobies enamel pin

Power Boobies started as something small and very personal between my cousin-in-law Mary and I, but it has turned into so much more than that for so many people. I am honored and humbled to be helping women, both by providing comfort and encouragement through the pins, but also by supporting Bright Pink with the proceeds.

 

If you’d like to use your passion or talents to fundraise for Bright Pink like Hyewon, check out VIPink for more information. Get your Power Boobies enamel pin here and here for $10. 

 

 

Bright Pink founder, Lindsay Avner with Education Ambassadors Cailtin Lopez and Brittany Whitman
Personal Stories

A Bright Pink Education Ambassador’s Story: Caitlin Lopez

Interested in making a difference in the lives of young women? Become a Bright Pink Education Ambassador or PinkPal today. Read on for Cailtin Lopez’s story.

In my family, the only known case of breast cancer was my maternal grandmother when she was around 50 years old. She had a single mastectomy with no reconstruction and that was it. However, my gynecologist advised that I should consider genetic testing because of my family history of other cancers. My mother was tested first and when she received her results I immediately went in for testing. It was then that I discovered I am BRCA+.

I met with a genetic counselor and we discussed all of my options for prevention and early detection such as surveillance, medications, and surgery. She also introduced me to Bright Pink and suggested their PinkPal program which matches young women who are at high risk for breast and ovarian cancer with fellow high-risk individuals. I immediately reached out and received a PinkPal. I was partnered with a wonderful woman who had been in my exact situation. She helped me feel confident, answered all of my questions, and made me feel at ease. Cailtin Lopez with her Bright Pink T-shirt

After my PinkPal helped me realize that I would be OK, I made a decision and a life plan of what I would do in regards to my BRCA+ status; I went through with surgery. After I recovered, I decided I was ready to support others.

I received a PinkPal in 2013 and I became a PinkPal in early 2014. It was important for me to provide that comfort for other women that my PinkPal provided for me. It’s nice to know that you have a support group when you’re going through something that affects your life so much.

I wanted to continue my journey of volunteering with Bright Pink so I attended Bright Pink University, a training program for volunteers, in the summer of 2014. There I learned how to present the Brighten Up Educational Workshop, which is a 30-minute presentation that covers the basics of breast and ovarian health, introduces the idea of different lifetime risk levels, and provides early detection and prevention strategies.

Completing Bright Pink University was one of the greatest things I have ever done. Not only has it been beneficial for me, but for others in my family and community as well.

I remember being nervous while waiting to present my first Brighten Up Workshop. It was at St John’s University in Queens. The group was really positive and asked lots of great questions.  I’ll never forget that group – and I have educated new groups at St John’s University every year for the last three years. They always welcome me with open arms.

Being informed is an important factor in order to be in control of your health.  I am honored and happy to be a part of an organization, like Bright Pink, that helps empower people to be proactive and teach them to take knowledge and turn it into something wonderful.

Caitlin Lopez after presenting a Brighten Up Workshop

While a goal of mine is to educate as many women as possible, I’m a huge fan of smaller groups too, because women (and men) tend to ask more questions, share their stories, and feel more connected. I love the feeling of helping women understand that they have control over their health and can choose to be proactive.

Empowering women is something I am truly passionate about.

Becoming a Bright Pink ambassador has empowered me and I love the fact that I can help people dig into their family history and question their doctors. I always want to help others, especially women, and Bright Pink helps me accomplish this. My own family health history and personal genetics push me to help others realize that they are in control of their health and they don’t need to be afraid of their genetic testing results. I want everyone to know they can help themselves and their families and choose to be proactive.

 

Caitlin was inspired to volunteer with Bright Pink because of her genetic testing journey and her drive to empower others.  Find out how you can make a difference in the lives of young women. Become a Bright Pink Education Ambassador or PinkPal today.

 

 

Risk-Reduction Lifestyle

This Mother’s Day #GoAskYourMother

Bright Pink is committed to helping you become your own best advocate for your health. There are many things you can do to protect your health and discussing and understanding your family health history is one that is extremely important. Mother’s Day is Sunday, May 14 and Bright Pink wants you to #GoAskYourMother about your family health history.

Breast and ovarian cancer are often linked in families, collecting your history can help you understand where you fall on the risk spectrum.

1 in 8 women will develop breast cancer in her lifetime and 1 in 75 women will develop ovarian cancer. If there’s family history of these cancers the risk could be higher. Having one first degree relative with breast cancer can increase risk by twofold. Also, a genetic predisposition can increase breast cancer risk to up to 87% and ovarian cancer risk up to 54%.

We want you to use this Mother’s Day as an opportunity to begin an important dialogue with Mom (and ask Dad, too!)

Don’t know where to start? Bright Pink has you covered. In an effort to get this important conversation rolling we created a Family Health History form.

Help us spread the word! Snap a picture with Mom, tag Bright Pink, and use the hashtag #GoAskYourMother on Facebook, Twitter, and Instagram. Visit GoAskYourMother.org for more details.

Happy Mother’s Day!

 

 

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