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Health Innovation

Her Bright Future

This Women’s History Month, rather than looking back, we’re looking forward to the bright future we all deserve – one in which less lives are lost to breast and ovarian cancer, every young woman is empowered to know her risk and manage her health proactively, and women everywhere can live healthier, happier, longer lives.

Bright Pink is committed to serve as a tenacious champion for women as they journey toward these futures. And we’re proud to be amongst some of today’s most innovative women’s health leaders striving to meet the ever-changing needs of women as they navigate the shifting healthcare landscape.

We’ll feature other wonderful health innovators on our blog, through Instagram giveaways, and as a matching donor to our Facebook Fundraiser.

Together, we’ll secure Her Bright Future


Throughout March, we’ll introduce a wonderful health innovator who is working alongside Bright Pink to create Her Bright Future. First up? We’re teaming up with Modern Fertility: The fertility hormone test you can take at home. Get to know the power-duo behind the company, Afton Vechery & Carly Leahy.

  1. Tell us a bit about Modern Fertility and how your mission empowers women?
    We’re a women’s health company focused on making fertility information more accessible, earlier in life. We take the same fertility hormone tests offered in infertility clinics and make them available before your first (or next) kid. We plan out everything in our lives––our finances, our careers––but when it comes to fertility, we’re still expected to just “wait and see”––and in 2019, that’s just not good enough. Modern Fertility is putting the power of fertility knowledge directly into the hands of women, so they can be their own best advocates when it comes to decisions impacting their bodies and futures.
  2. How did the idea come about to create Modern Fertility?
    Our CEO and cofounder Afton Vechery decided she didn’t want to have kids until later in life, so she set out to better understand her fertility and start planning ahead. The process wasn’t easy: multiple appointments and procedures—plus a $1,500 bill that came in the mail when it was all done. Despite the painful process, she felt empowered by the information she uncovered, which allowed her to understand her body and take control of her roadmap. The experience spawned the idea for Modern Fertility. Afton was inspired to make this process dramatically easier and more accessible so more women could take the reins of their personal health.
  3. What differentiates Modern Fertility from more traditional fertility/ hormone testing?
    Traditional fertility testing takes place in infertility clinics, typically only after you’ve tried to conceive and are having problems. With less than 500 infertility clinics nationwide and costs reaching above $1,500, this traditional process is problematically constrained, not to mention, is designed to be reactive instead of proactive. Modern Fertility is the most comprehensive hormone test that you can take at home––helping women understand reproductive health early so they can make a decision accordingly.
  4. How does Modern Fertility prioritize women’s health? Everything we do is focused on bettering women’s health. Our internal motto is simply, “We trust women.” We believe that women deserve to understand and own their persona health information so they can be their own best health advocate and work with their doctors while staying in the driver’s seat––all to make the decisions that are right for them.
  5. Which #bossbabe inspires you the most? There are so many, but we love Michelle Obama for showing us you can be smart, sexy, motherly, feminine and goofy all in one go. Her memoir, Becoming, is a must-read. Must own.
  6. Your go-to Girl Power pump-up music is _______. When we first started the company we listened to Havana by Camila Cabello a lot. Like––a lot a lot.
  7. Favorite way to self-care and why? We both love to sweat. Our exercise of choice? Biking!
  8. Please describe how you envision Her Brighter Future. What does it look like? What opportunity exists? What equity is achieved? We see a world where fertility testing is as routine as a pap smear. And that’s just the beginning. We’re working toward a future where every woman has access to information about her body that will help her make informed decisions about her life.
Community

Announcing Our Brighten Up College Tour!

              aerie logo

Bright Pink and Zeta Tau Alpha are hitting the road to Brighten Up college campuses across the country by educating and empowering students to be proactive about their breast and ovarian health! Workshops will be proudly hosted by the school’s local Zeta Tau Alpha chapter. Aerie is also joining us for the ride to lead a wellness activity & provide fun freebies for all attendees. We invite students to join us for this interactive health experience on their very own campus. Attendees will walk away with life-saving knowledge to practice wellness and prevention.

See below for a list of campuses we’re visiting this fall. We hope to see you there!

Virginia Tech – COMPLETE!
September 19, 2017 @ 6:00 PM
Squires Student Center
Commonwealth Ballroom
290 College Ave., Room 225
Blacksburg, VA 24060

Baylor University – COMPLETE!
October 9, 2017 @ 7:00 PM
Fountain Mall
1325 S. 5th Street
Waco, TX 76706

University of Maryland – COMPLETE!
October 11, 2017 @ 7:00 PM
Adele H. Stamp Student Union
Grand Ballroom, Room 1206
3972 Campus Drive
College Park, MD 20742

University of Washington – RESCHEDULED
TBD

College of Charleston
TBD

P.S. – Want to bring a Brighten Up to YOUR college campus? Request a workshop here

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