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Hey Sis

Introducing: Hey, sis

For over a decade, Bright Pink has encouraged all women to take a proactive approach to their breast and ovarian health. Though all people with breasts and ovaries face some cancer risk, these diseases do not affect all women in the same way. Black women are 42% more likely to die from breast cancer than white women, and in 2018, the American College of Radiology and the Society of Breast Imaging recommended that Black women be added to groups considered at higher-than-average risk for breast cancer.

Notoriously left out of the national women’s health conversation, Black women deserve more personalized content to drive behavior change and start to change these odds. Bright Pink is committed to connecting with and engaging this audience with intentionality and purpose in hopes of leveling the playing field related to personalized prevention. As such, we’re launching a campaign this February called “Hey, sis” focused on engaging young Black women in proactive health management. This year-round campaign will feature digital advertising, inspirational social content, storytelling on Bright Pink’s blog, influencer engagement, brand partnerships, and more.

To kick things off, we’ll set the stage by diving a bit deeper into risks Black women face specifically. Throughout the year we’ll share additional content under the “Hey, Sis” umbrella that features personal breast and ovarian health experiences from Black women, personalized health recommendations for the Black community, progress being made to address these barriers, and more. Join us, follow along, and spread the word – because we’re stronger when we all work together in pursuit of the bright future every woman deserves.


Health disparities between Black and white women in the US have existed for decades and were first recognized 30 years ago. Today, even though Black women are less likely to be diagnosed with breast cancer, they are still much more likely to die from the disease than their white counterparts. Black women are 42% more likely to die from breast cancer than white women. That’s a significant increase compared to 1990, when Black women were 17% more likely to die from breast cancer than white women.1

Why such a big difference? Overall, Black and white women develop breast cancer at similar rates, however, Black women tend to face much harder diagnoses. For one, they are are more likely to develop breast cancer before the age of 40. They also have higher rates of triple negative breast cancer, one of the most aggressive types of the disease. Though triple negative breast cancer only represents between 15 and 20 percent of all breast cancers,2 Black women are twice as likely to receive this diagnosis. In addition, women with triple-negative breast cancer are more likely to have a BRCA gene mutation, an inherited mutation3 that increases their risk of breast cancer between 69 and 72 percent in their lifetime and raises their risk for ovarian cancer to between 17 and  44 percent.4

Beyond their biological risk factors, Black women face multiple barriers in accessing prevention and early detection services because our healthcare system fails to provide women with appropriate information, integrate risk assessments into primary care, and provide risk identification and management services at an affordable cost. They have lower screening rates when compared to white women, causing doctors to detect their cancers at a later, more aggressive and life-threatening stage.

The treatment experience is also uniquely challenging for Black women, complicated by their tendency to experience more prominent scars post- surgery, and their potential to develop keloids and hypertrophic scarring in addition to hyperpigmentation. Not to mention, Black women have a complex and deeply personal relationship with their hair.

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At Bright Pink we believe that knowledge is power; that risk awareness can be the catalyst for women to access more frequent screening, pursue genetic testing, and access treatments not routinely recommended to the general population. These actions can greatly improve their chances of preventing cancer or detecting it in its most treatable stage.

We are not so naive as to think that we alone can solve this problem. But, by leaning into our strengths in digital content, innovation, and partnerships with the healthcare industry and beyond, we can certainly play a significant role in the solution. We’ll continue to ensure our resources speak to and meet the unique needs of Black women throughout the country, so that when presented with the opportunity to take control of their health, Black women feel heard, understood, and supported to do so. We’ll pursue new opportunities to welcome Black women into our community, to brighten up on their breast and ovarian health, assess their risk, explore their genetics, partner with their providers, and more.

Everyone deserves the opportunity to live a healthier life, no matter who they are.

Hey, sis, that includes you!

Fueling our Mission

2017 Year In Review


This year, Bright Pink…

  • celebrated our 10th Anniversary,
  • launched our first ever monthly giving program, FundHER,
  • celebrated mom by having a meaningful conversation about health history with #GoAskYourMother,
  • drove thousands of women to schedule their annual well-woman’s exam on #CallYourDoctorDay,
  • taught tens of thousands of women the symptoms of ovarian cancer and to be #OvarianSelfAware,
  • inspired thousands of women to enroll in mobile breast health reminders #LivingMyBreastLife,
  • armed women with the questions to ask their family about health history on Thanksgiving with a #ThanksgivingGamePlan,
  • and partnered with generous supporters and sponsors to make it all possible.

As the year comes to a close, join us in reflecting on all we’ve accomplished since Bright Pink was founded in 2007. To date…

Thank you for your commitment to our work, for your belief in the power of personalized prevention, and for helping shape a brighter future – one in which every woman knows her risk for breast and ovarian cancer, and takes action to manage that risk proactively.

With gratitude,
Katie Thiede, CEO
Katie Thiede, CEO

Remember, if you haven’t yet made your 2017 tax-deductible contribution to support our work, now’s the time! Visit http://BrightPink.org/Donate to give today.

Community

Pink for a Purpose by CME Group

CME Group takes supporting Bright Pink to a whole new level through multi-office activation, department fundraising competitions, educational workshops and more! Through a meaningful corporate donation and creative employee fundraising, they’re on track to make a gift of $160,000 to Bright Pink in 2017 through the annual Pink for a Purpose campaign. We sat down with Kristin Wood, Senior Director, Internal Communications and Community Relations at CME Group, to learn more about this best-in-class corporate partnership.

PS: Your company can make Bright Pink’s mission a part of company culture, too! Learn more about becoming a sponsor today. 

Tell us a bit about CME Group, the Foundation, and your philanthropic priorities?

Giving back to the communities in which our employees and clients live and work is important to CME Group.  We are fortunate that so many of our employees, as well as members of our larger exchange community, share our commitment to give back and support our charitable initiatives.  The CME Group Community Foundation, which focuses on helping with education, children in need, and health and human services is an important part of our philanthropic efforts, and it is through the Foundation that we make our corporate donation to Bright Pink and match donations made by our employees.

Why Bright Pink?

Managing risk is our business, and we appreciate that Bright Pink has made it theirs, too. As the only national non-profit focused on the early detection and prevention of breast and ovarian cancer, Bright Pink is meeting an important need for the at-risk community.  Knowledge is power, and Bright Pink is empowering young women across the country to live proactively at a young age.  That is a cause we are proud to stand behind.

What activities take place at the office or elsewhere during the campaign?

We host kickoff receptions in each of our offices, which is a fun way to celebrate the campaign results from the prior year and get everyone excited to start again.  In addition to our corporate fundraising page, we also have a number of employees with personal connections to the cause who make their own fundraising appeals.  Their efforts have been a big boost to us and also reinforce just how many people’s lives have been affected by breast and ovarian cancer.  While fundraising is important, we also want to educate our employees about the risks associated with these cancers.  We partner with Bright Pink to host Brighten Up Workshops at our offices each year, which have been well attended and received.  For us, it comes down to raising money and awareness.

What has been the most creative department fundraiser? The most successful?

This year, our Corporate Marketing & Communications Division is hosting a “Pink Pong Tournament”, which is a clever spin on our pink for a purpose theme to raise money for the cause.  Our Legal Department has been a phenomenal supporter of the campaign, sponsoring a bake sale for the past two years that has raised more than $6,000. The effort has even gone global, with our Bangalore office sponsoring a fair to celebrate the Diwali holiday with all proceeds benefiting Bright Pink. These are just a few examples of the enthusiasm the campaign has generated among our team.

How has this partnership impacted CME Group employees personally?

One of the most meaningful aspects of our campaign is a “Share Your Story” feature on our company intranet.  We’ve had a number of employees open up about what the fight against breast and ovarian cancer means to them personally.  Across our fundraising pages, you see messages being added to donations to honor colleagues, friends and family members who have suffered from breast and ovarian cancer.  This cause really hits home for our employees, which makes it even more of a priority for us.

What advice do you have for others organizing corporate philanthropy?

First, you have to pick a cause that you believe in and that you know will resonate with your community.  Then you have to find the right partner.  Bright Pink has been amazing to work with and really responsive to our needs.  But above all else, you have to be creative and give everyone a chance to get involved, whether that’s through fundraising or donating, or even just becoming more informed about the cause and why it matters.

Become a Bright Pink Sponsor

Community

Announcing Our Brighten Up College Tour!

    aerie logo

Bright Pink and Zeta Tau Alpha are hitting the road to Brighten Up college campuses across the country by educating and empowering students to be proactive about their breast and ovarian health! Workshops will be proudly hosted by the school’s local Zeta Tau Alpha chapter. Aerie is also joining us for the ride to lead a wellness activity & provide fun freebies for all attendees. We invite students to join us for this interactive health experience on their very own campus. Attendees will walk away with life-saving knowledge to practice wellness and prevention.

See below for a list of campuses we’re visiting this fall. We hope to see you there!

Virginia Tech – COMPLETE!
September 19, 2017 @ 6:00 PM
Squires Student Center
Commonwealth Ballroom
290 College Ave., Room 225
Blacksburg, VA 24060

Baylor University – COMPLETE!
October 9, 2017 @ 7:00 PM
Fountain Mall
1325 S. 5th Street
Waco, TX 76706

University of Maryland – COMPLETE!
October 11, 2017 @ 7:00 PM
Adele H. Stamp Student Union
Grand Ballroom, Room 1206
3972 Campus Drive
College Park, MD 20742

University of Washington – RESCHEDULED
TBD

College of Charleston
TBD

P.S. – Want to bring a Brighten Up to YOUR college campus? Request a workshop here

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