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Brighten Up

Fueling our Mission

2017 Year In Review

This year, Bright Pink…

  • celebrated our 10th Anniversary,
  • launched our first ever monthly giving program, FundHER,
  • celebrated mom by having a meaningful conversation about health history with #GoAskYourMother,
  • drove thousands of women to schedule their annual well-woman’s exam on #CallYourDoctorDay,
  • taught tens of thousands of women the symptoms of ovarian cancer and to be #OvarianSelfAware,
  • inspired thousands of women to enroll in mobile breast health reminders #LivingMyBreastLife,
  • armed women with the questions to ask their family about health history on Thanksgiving with a #ThanksgivingGamePlan,
  • and partnered with generous supporters and sponsors to make it all possible.

As the year comes to a close, join us in reflecting on all we’ve accomplished since Bright Pink was founded in 2007. To date…

Thank you for your commitment to our work, for your belief in the power of personalized prevention, and for helping shape a brighter future – one in which every woman knows her risk for breast and ovarian cancer, and takes action to manage that risk proactively.

With gratitude,
Katie Thiede, CEO
Katie Thiede, CEO

Remember, if you haven’t yet made your 2017 tax-deductible contribution to support our work, now’s the time! Visit to give today.


Announcing Our Brighten Up College Tour!

    aerie logo

Bright Pink and Zeta Tau Alpha are hitting the road to Brighten Up college campuses across the country by educating and empowering students to be proactive about their breast and ovarian health! Workshops will be proudly hosted by the school’s local Zeta Tau Alpha chapter. Aerie is also joining us for the ride to lead a wellness activity & provide fun freebies for all attendees. We invite students to join us for this interactive health experience on their very own campus. Attendees will walk away with life-saving knowledge to practice wellness and prevention.

See below for a list of campuses we’re visiting this fall. We hope to see you there!

Virginia Tech – COMPLETE!
September 19, 2017 @ 6:00 PM
Squires Student Center
Commonwealth Ballroom
290 College Ave., Room 225
Blacksburg, VA 24060

Baylor University – COMPLETE!
October 9, 2017 @ 7:00 PM
Fountain Mall
1325 S. 5th Street
Waco, TX 76706

University of Maryland – COMPLETE!
October 11, 2017 @ 7:00 PM
Adele H. Stamp Student Union
Grand Ballroom, Room 1206
3972 Campus Drive
College Park, MD 20742

University of Washington – RESCHEDULED

College of Charleston

P.S. – Want to bring a Brighten Up to YOUR college campus? Request a workshop here

Early Detection, Risk-Reduction Lifestyle

Be the Change: 5 ways to champion women’s health

All women deserve the knowledge and tools to be powerful advocates for their breast and ovarian health. Set an example and be a champion of change for the women in your life. Because, well, Sandra Bullock said it best: “The most beautiful woman in the world is the one who protects and supports other women.”

  1. Be the teacher: You have the power to impact the way women think about their health. Make today the day you start a meaningful conversation about the importance of living proactively. Need help starting the conversation? These quick tips for breast and ovarian cancer risk reduction are a great place to start.
  2. Set a good example: Adopting healthy habits like eating well, limiting alcohol consumption and exercising regularly, might just inspire the women around you to do the same.
  3. Be an advocate: Women’s health issues need to be talked about. Stay informed and be part of the conversation. Want to do even more? Bring Bright Pink’s free Brighten Up® Educational Workshop to your community and help spark a life-saving conversation.
  4. Make healthy fun: Invite friends on weekly walks, create a monthly “healthy dinner club,” or go outside of your comfort zone and sign up for a mud run obstacle course together! Who says being healthy can’t be fun?
  5. Send 5 friends a link to Encourage the women in your life to take action and assess their risk for breast and ovarian cancer. Because knowledge really is power.
Community, Early Detection, Personal Stories

Shannon’s Story: Bright Pink and ZTA in action

This post was originally published in 2016. 

Shannon Lane knows that you don’t need to personally have breast cancer to be affected by it. That’s why, as President of Northwestern University’s Zeta Tau Alpha sorority, the journalism senior has been instrumental in spreading Bright Pink’s mission across campus.

“Our philanthropy is breast cancer education and awareness, and I am proud that it’s not just lip service,” she said. “Young women might not know enough about their risk for breast and ovarian cancer, so our work with Bright Pink is a very practical way for us to tap into the education aspect of what we do.”

Lane’s first encounter with Bright Pink was during an Educational Workshop held at her sorority chapter two years ago. Since then, she’s hosted a Brighten Up on campus open to all Greek life members, and her chapter held a school-wide presentation in 2016.

Despite her enthusiasm about the cause, it can be difficult to grab the attention of young women who have spent their lives thinking breast and ovarian health is a topic for those in their 50s.

Bright Pink’s teamwork with Zeta Tau Alpha helps us reach the next generation, which results in more proactive young women and more lives saved. Since 2015, Bright Pink has educated tens of thousands of Zeta Tau Alpha members annually.

After her first interaction with Bright Pink, Lane signed up for Bright Pink’s Breast Health Reminders™ — text message reminders to stay on top of her breast health. Before Bright Pink, she didn’t think Breast Self-Awareness applied to her age group.

“Bright Pink gives people the tools they need to take actual action,” she said. “They take a step beyond just awareness, and give young women practical knowledge that they can use in their everyday lives.”

Lane hopes that college students across the nation will see Zeta Tau Alpha as more than just a pink ribbon, and will begin to associate the sorority with action-oriented breast cancer awareness and education.

What’s the main thing Bright Pink has taught her?

“You can never start thinking about your long-term health early enough. There are always things you can do and steps you can take.”

Personal Stories

Like Mother Like Daughter

For Halloween, my daughter Maya chose to dress up as me — a Bright Pink Education Ambassador. When I was pregnant with Maya, I found out I carried the BRCA1 gene mutation, placing me at high risk for both breast and ovarian cancer. Finding out I was high risk allowed me the opportunity to be proactive against these diseases and, when Maya was 11 months, I chose to have a preventive mastectomy. Because of my experience, I became a Bright Pink Education Ambassador to help ensure all women have the same opportunity to know their risk and be proactive.

I want Maya and her two sisters to live in a world where all young women understand their risk for breast and ovarian cancer, are equipped to detect these diseases at early, treatable stages, and feel empowered to make lifestyle choices to reduce their risk of getting sick. I feel privileged to work toward these goals in my role as an Education Ambassador, presenting Brighten Up workshops and equipping women with the tools to live proactively.

Maya might not grasp the entirety of Bright Pink’s mission but her pride in dressing up as an Education Ambassador shows that she understands the importance of Bright Pink’s mission and the power of spreading the word about a cause that can change lives.


How to Change a Life in 20 Minutes

20 minutes is all I need to educate a room full of young women on breast and ovarian health.

20 minutes is all I need to pass on life-saving techniques and tools for detecting cancer early or preventing it altogether.

20 minutes is all I need to save a life.

We are Bright Pink Ambassadors. We travel around the country delivering Brighten Up® Educational Workshops in corporate offices, sorority houses, community centers and women’s groups. We do it for our moms, our sisters, our friends. We do it for the next generation.

Bright Pink Ambassadors from Bright Pink on Vimeo

This is why we do what we do.

In October alone, we will educate 16,000 young women with this workshop (that’s more than we educated in all of 2014!). And by the end of this year, we will have educated more than 50,000 since the program started in the summer of 2013. That’s 50,000 lives potentially saved.

If you could save a life, wouldn’t you? Donate today to help fund more Brighten Up® Workshops and save more lives. Like Ashley’s:

“I was only 29… I never thought that I had to worry about breast cancer at this age. My employer hosted Bright Pink’s Brighten Up® Workshop, during which I signed up for their monthly text alerts to be Breast Self-Aware… When I got that first text, I found a tiny lump. I felt for it each day and kept thinking it would go away. When it didn’t, I called my doctor. I had stage 1 cancer in my breast. Bright Pink truly saved my life.”

About Brighten Up® Workshops

Facilitated by certified Bright Pink Ambassadors, these 20-minute presentations ground participants in the basics of breast and ovarian health, provide early detection and prevention strategies, and equip them with life-saving knowledge that inspires action. Request a workshop today and help brighten up your community.


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