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Assess Then Act

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#BCAM, Assess Your Risk, Fueling our Mission, Prevention

A Pink Harvest with vineyard vines & Ocean Spray

On Wednesday, September 18, 2019 Bright Pink kicked off an exciting collaboration with Ocean Spray Cranberries Inc. & vineyard vines.

Ocean Spray hosted Bright Pink and vineyard vines in Rochester, MA at one of their farmer-owned cranberry bogs. Our “Pink Cranberry Harvest” included a first ever vineyard vines whale made completely of cranberries.

We are so pleased to team up with these iconic family brands both of whom have been touched personally by our cause and are committed to bringing our mission directly to their customers nationwide. 

Ocean Spray will use their brand power to raise awareness and educate women, together with Bright Pink, throughout the year on a college campus tour, around Mother’s Day and during family history month.

“It is always gratifying to see two of our partners join forces to further our mission,” said Katie Thiede, CEO of Bright Pink. “Through their generous commitment, we will have the power to educate and equip women across the country on their breast and ovarian cancer risk. Together, we will create a more beautiful and brighter future.”

This is not the first fall that vineyard vines has generously committed to supporting our mission. For the third year in a row, vineyard vines and Bright Pink have built a partnership that stays true to each of our brand’s core values. Bright Pink’s mission is naturally woven into the vineyard vines story due to their founders’ personal connection to our cause. Unlike traditional cancer organizations, Bright Pink’s focus on prevention aligns well with vineyard vines’ lifestyle brand because both are positive, empowering and approachable. This year, they will be fueling our mission by donating 20% of proceeds from their Bright Pink Collection throughout the month of October.

Additionally, vineyard vines will go beyond a financial contribution and share Bright Pink’s Assess Your Risk tool with all of their customers. They are taking our motto of awareness + action to heart, and together we have made it easier than ever to be proactive—just text “BRIGHTER FUTURE” to 59227 to assess YOUR breast and ovarian cancer risk today.

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#BCAM, Assess Your Risk, Prevention, ZTA

Think Pink and Practice Prevention

Bright Pink partners with Zeta Tau Alpha to promote prevention on campus and in communities.

You’ve probably seen the statistic 1 in 8. That’s the average woman’s risk of developing breast cancer in her lifetime, about 12%. But did you know that not every woman is at “average” risk of developing this disease? 

There are many factors that impact your lifetime risk of developing breast cancer, including your personal and family health history. From your lifestyle, to grandma’s health, to the age you started your period – it all affects your risk level. Women who have a family history of cancer or a genetic mutation in the BRCA genes may have as high as a 70% chance of developing cancer. That’s a lot different than 12%!

No matter your risk level, you can take your health into your own hands and reduce your risk. Knowing your risk level allows you to determine what actions you should take. That could be as simple as making sure you break a sweat five times a week or as involved as talking to your doctor about increasing your regular screening.

When you know your cancer risk, you can take action to reduce it – and perhaps prevent a diagnosis altogether. That’s why Bright Pink developed the Bright Lite in collaboration with Zeta Tau Alpha (ZTA)–a women’s fraternity dedicated to fighting breast cancer. Through a 3-year partnership, Bright Pink and ZTA have helped to educate over 35,000 young women across the country on breast and ovarian cancer prevention. This year, we aim to build on ZTA’s longstanding commitment to breast cancer awareness by showing how individual action can influence entire communities. 

The Bright Lite is a bite-sized online educational workshop that equips viewers with the breast and ovarian health knowledge they need to be proactive. Bright Lite breaks down why it is so important to know your breast and ovarian cancer risk, what factors can increase or reduce your risk, and how you can determine your personal cancer risk. It also teaches you handy habits you can start now to reduce your risk of cancer throughout your life. Most importantly, the Bright Lite directly links viewers to assessyourrisk.org/zta where ZTA chapter members, alumnae, and YOU can take 5 minutes to learn about your personal risk.

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Bright Pink is excited to share this essential knowledge with ZTA and continue working with its members to raise mass awareness about the importance of knowing and acting on your personal risk. What better way to fight breast cancer than preventing it in the first place? The preventive, pink future looks bright!

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#BCAM, Assess Your Risk, Early Detection, Hey Sis

How Much Do You Know About Breast Density?

A major part of living your #breastlife is getting familiar with your girls, but how familiar are you?

Did you know that about 40% of women in the United States have dense breasts- with Black women having a higher rate? We have the lowdown on what exactly is breast density and how to find out if your girls are dense.

What does it mean if I have dense breasts?

Your breasts contain several types of tissue, from glandular lobes that create milk when you are pregnant, to lymph and blood vessels, to fatty tissue. Breast density is a way to measure how much of your breast is made up of fatty tissue. Dense breasts contain less fatty tissue. Since dense tissue and tumors both appear white on a mammogram, dense breast tissue can make it hard to find tumors or other changes in the breast on a mammogram.

How does breast density affect my breast cancer risk?

In addition to making cancer detection more difficult, breast density also increases your risk of breast cancer. Studies show that having dense breasts can double your risk of getting breast cancer. Ugh.

The first step to prevention and early detection is to know your risk. Take 5 minutes to assess your risk now.

Who is more likely to get dense breasts besides Black women?

  • Young women
  • Women who have a lower BMI
  • Premenopausal women
  • Postmenopausal women taking hormone therapy

But…the medical community is not entirely sure. Your breast density can change as you age, or as your bodyweight changes.

How do I find out if I have dense breasts?

The only way to truly know if you have dense breasts is through mammography. Some states have laws that say a radiologist/healthcare provider must inform you if you have dense breasts, and some states don’t.  Your best bet? Talk with your healthcare provider and ask them directly if you have dense breasts.

What happens next?

If a radiologist determines that you have dense breasts, talk to your healthcare provider about what screening options are available to you, taking into account other risk factors like family history of breast cancer, personal health history, and lifestyle. Currently, there are no guidelines or recommendations for increased or additional screening for women with dense breasts.

What types of screening are available and when are they used?

  • 2D Mammogram: This is the most common form of mammography. Your personal and family health history will determine when you start screening.
  • 3D Mammogram: This technology is becoming more widely available and proven to be more accurate than 2D mammography.
  • Breast MRI: This can be used in addition to mammography if your provider wants a more accurate reading. This can be utilized for women at elevated risk.
  • Breast Ultrasound: This can be used to look more closely at something suspicious. It can also be helpful in addition to mammography for women with dense or fibrocystic breasts.

Now that you know a little something about breast density, move beyond awareness to ACTION. Here’s how…

Sign Up for Bright Pink Breast Health Reminders

Our girls come in all different types of sizes, shapes, and varying densities. Text BRIGHT to 59227 and reply Y, or sign up here, for Bright Pink’s Breast Health Reminders™. We’ll send you regular reminders to check in with your breasts so that you can better define what’s normal for YOU. You are just one text message away from living your #breastlife.

#Assess Then Act

Remember, the first step to prevention and early detection is to know your risk. Take 5 minutes to assess your risk now, and start living your #breastlife.

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