Ocean Spray hosted Bright Pink and vineyard vines in Rochester, MA at one of their farmer-owned cranberry bogs. Our “Pink Cranberry Harvest” included a first ever vineyard vines whale made completely of cranberries.
We are so pleased to team up with these iconic family brands both of whom have been touched personally by our cause and are committed to bringing our mission directly to their customers nationwide.
Ocean Spray will use their brand power to raise awareness and educate women, together with Bright Pink, throughout the year on a college campus tour, around Mother’s Day and during family history month.
“It is always gratifying to see two of our partners join forces to further our mission,” said Katie Thiede, CEO of Bright Pink. “Through their generous commitment, we will have the power to educate and equip women across the country on their breast and ovarian cancer risk. Together, we will create a more beautiful and brighter future.”
This is not the first fall that vineyard vines has generously committed to supporting our mission. For the third year in a row, vineyard vines and Bright Pink have built a partnership that stays true to each of our brand’s core values. Bright Pink’s mission is naturally woven into the vineyard vines story due to their founders’ personal connection to our cause. Unlike traditional cancer organizations, Bright Pink’s focus on prevention aligns well with vineyard vines’ lifestyle brand because both are positive, empowering and approachable. This year, they will be fueling our mission by donating 20% of proceeds from their Bright Pink Collection throughout the month of October.
Additionally, vineyard vines will go beyond a financial contribution and share Bright Pink’s Assess Your Risk tool with all of their customers. They are taking our motto of awareness + action to heart, and together we have made it easier than ever to be proactive—just text “BRIGHTER FUTURE” to 59227 to assess YOUR breast and ovarian cancer risk today.