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#BCAM, Assess Your Risk, Prevention, ZTA

Think Pink and Practice Prevention

Bright Pink partners with Zeta Tau Alpha to promote prevention on campus and in communities.

You’ve probably seen the statistic 1 in 8. That’s the average woman’s risk of developing breast cancer in her lifetime, about 12%. But did you know that not every woman is at “average” risk of developing this disease? 

There are many factors that impact your lifetime risk of developing breast cancer, including your personal and family health history. From your lifestyle, to grandma’s health, to the age you started your period – it all affects your risk level. Women who have a family history of cancer or a genetic mutation in the BRCA genes may have as high as a 70% chance of developing cancer. That’s a lot different than 12%!

No matter your risk level, you can take your health into your own hands and reduce your risk. Knowing your risk level allows you to determine what actions you should take. That could be as simple as making sure you break a sweat five times a week or as involved as talking to your doctor about increasing your regular screening.

When you know your cancer risk, you can take action to reduce it – and perhaps prevent a diagnosis altogether. That’s why Bright Pink developed the Bright Lite in collaboration with Zeta Tau Alpha (ZTA)–a women’s fraternity dedicated to fighting breast cancer. Through a 3-year partnership, Bright Pink and ZTA have helped to educate over 35,000 young women across the country on breast and ovarian cancer prevention. This year, we aim to build on ZTA’s longstanding commitment to breast cancer awareness by showing how individual action can influence entire communities. 

The Bright Lite is a bite-sized online educational workshop that equips viewers with the breast and ovarian health knowledge they need to be proactive. Bright Lite breaks down why it is so important to know your breast and ovarian cancer risk, what factors can increase or reduce your risk, and how you can determine your personal cancer risk. It also teaches you handy habits you can start now to reduce your risk of cancer throughout your life. Most importantly, the Bright Lite directly links viewers to assessyourrisk.org/zta where ZTA chapter members, alumnae, and YOU can take 5 minutes to learn about your personal risk.

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Bright Pink is excited to share this essential knowledge with ZTA and continue working with its members to raise mass awareness about the importance of knowing and acting on your personal risk. What better way to fight breast cancer than preventing it in the first place? The preventive, pink future looks bright!

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