Seth is the Wine Director at Booth One, a Chicagoland bar and restaurant in the Gold Coast neighborhood. Throughout the month of September and October, Booth One is hosting a Happy Hour program benefitting Bright Pink. We sat down with Seth to ask him some questions about his philanthropic spirit and connection to Bright Pink.
Tell us a little bit about the fundraiser you are hosting at Booth One. What should our community know?
Stop by Booth One (1301 N State Pkwy, Chicago) any Wednesday throughout September and October and you will be able to enjoy $5 bar bites like Crispy Halibut Tacos, plus $5 beers and a selection of $5 wines and bubbles. A portion of proceeds will be donated to Bright Pink to help educate our community on the importance of knowing your breast and ovarian cancer risk and managing that risk proactively. Cancer can be a difficult topic of conversation, but I want this event to be able to celebrate the strength we can build together and have some fun doing it. Like my mom used to say, “Life is difficult, but it’s so much more fun to laugh than to cry about it.”
Note: Bright Pink encourages you to drink responsibly! Research shows a 10% increase in breast cancer risk for each drink you have each day, so do your best to limit alcohol to no more than one drink per day.
What is your connection to Bright Pink?
Bright Pink was actually brought to my attention through a friend as a potential non-profit Booth One could endorse. As I did more research, I knew there could be a way to incorporate fundraising for Bright Pink into our wine program in addition to honoring my mother since Bright Pink’s work hits so close to me and my heart.
Why Ovarian Cancer Awareness Month? What significance does this have?
My mother passed away from ovarian cancer last October (2017). She endured an aggressive cancer that took her life only three short months after diagnosis. Throughout her treatment, we heard over and over about how sly ovarian cancer is and how difficult it can be to recognize the signs and symptoms before it’s too late.
I remember my mom’s doctor saying that we should all be looking at cancer more holistically and combat it before it’s able to go into full force. My experience has taught me the power of being knowledgeable about ovarian cancer risk and how to pay attention to the signs and symptoms. My mother also LOVED wine and helped foster my personal passion for it. It was during the opening of Booth One that she was diagnosed and I spent countless hours by her side while building our award-winning wine list, so our happy hour program is also a commemorative event to celebrate the influence she had on me and my success.