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Take Care of Your Girls Day
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Take Care of Your Girls Day!

Aerie & Bright Pink are celebrating 8 impactful years together!

Our friends at Aerie are supporting Bright Pink in a big way this fall, starting today with Take Care of Your Girls Day! 5% of all today’s sales in US stores and at (up to $50,000) will be donated to Bright Pink.

“The passion and dedication we share with the team at Bright Pink have been a highlight of our work to educate and raise awareness to young women everywhere,” said Aerie Global Brand President, Jen Foyle.  “Aerie’s support for breast and ovarian cancer prevention underscores our deep commitment to our customers and associates to be proactive about prevention, early detection and an overall healthy lifestyle.”

This fall, Aerie is also launching two limited-edition products: a “Take Care of Your Girls” long-sleeved shirt and collectable enamel pins, with 100% of the sales from both items benefiting Bright Pink.Take Care of Your Girls tee & pins

“We’re incredibly grateful to have a long-standing partner like Aerie that shares our vision to lift up millions of young women to live their best lives,” said Bright Pink CEO, Katie Thiede. “Through Take Care of Your Girls, Aerie will raise critical funds that support the growth of our programs, while also inspiring their customers and employees to be proactive with their own health; a life-saving combination.”

Katie Thiede, is in New York City today for Aerie’s SoHo Pop-Up this evening on Spring Street for a day dedicated to Bright Pink and YOU! The event will include shopping, activities, and treats, as well as free Bright Pink customization with any purchase.

Here’s a rundown of the evening’s exciting events:

A Bright Pink Brighten Up Workshop delivered by a certified Bright Pink Education Ambassador

  • All participants get a free notebook!

FREE yoga class from Om & THE CITY

  • Space is limited! Please bring your own mat

And sips & snacks will be served all night!

Check out Aerie’s Facebook event for more details.

Take Care of Your Girls Day


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