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Bright Pink + The Webby Awards. It’s On.

We created AssessYourRisk.org because, at Bright Pink, we believe all women need an easy and unintimidating way to learn about their breast and ovarian cancer risk. When 120,366 of you completed the tool last year, we knew we were onto something.

Today, we are proud to share that some of the leading minds in tech agree. Assess Your Risk was officially nominated for Best User Interface in the 20th Annual Webby Awards.

Let us break it down: The Webby Awards = The Academy Awards of the Internet = A Big Deal! In less than 60 seconds, you can help us bring home a Webby. Cast your vote here.

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet.

The International Academy of Digital Arts and Sciences, which nominates and selects The Webby Award winners, is comprised of web industry experts, including Tumblr founder, David Karp, Executive Creative Director at Refinery29, Piera Gelardi, Musicians Questlove & Grimes, Head of Fashion Partnerships at Instagram, Eva Chen, Twitter Co-Founder, Biz Stone, Jimmy Kimmel, and creator of the .gif file format, Steve Wilhite.

So what is Assess Your Risk? AssessYourRisk.org is our digital breast and ovarian cancer risk assessment tool that helps young women effortlessly understand their risk for these diseases and offers personalized risk-management recommendations.

To be nominated alongside Reuters, Google and other notable names is a true honor for our 17-person, Chicago-based, national nonprofit. Talk about small but mighty!

Nominees like Bright Pink are setting the standard for innovation and creativity on the Internet,” said David-Michel Davies, Executive Director of The Webby Awards. “It is an incredible achievement to be selected among the best from the almost 13,000 entries we received this year.”

In a world where 1 in 8 women will develop breast cancer and 1 in 67 ovarian cancer, taking proactive action is critical and we are so proud to be recognized for our impactful work in the digital space.

Winners will be announced on Tuesday, April 26, 2016 and honored at a star-studded ceremony on Monday, May 16, 2016 at Cipriani on Wall Street in New York City. There they will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include: Steve Wilhite’s “It’s Pronounced “Jif” not ‘Gif’; Stephen Colbert’s “Me. Me. Me. Me. Me.”; and Björk ‘s “A E I O U.”

What are you waiting for? It’s time to vote!


Assess Your Risk was originally designed by Sew, a creative agency out of Los Angeles. The website was then built upon by Too Good Strategy of Austin, Texas.

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