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Community, Fueling our Mission, Personal Stories, Video

Team Bright Pink Profiles: Angie’s Fundraising Tips

Are you a member of Team Bright Pink who is looking for some new ideas to boost your fundraising efforts? Angie Norvich is one of our Team Bright Pink members running the NYC Marathon in November. She has had tremendous online fundraising success, and wants to share some tips with you:

  1. Share your story.
  2. Set a goal, and don’t be afraid to go big.
  3. Ask for donations on Fridays!
  4. Persist, persist, persist, and ask again.

To get the full scoop on each tip, watch Angie’s video below. You can also learn more about Angie and her story by watching the first video in this Team Bright Pink Profile series.

Community, Early Detection, Fueling our Mission, Personal Stories, Video

Team Bright Pink Profiles: Angie’s Story

Team Bright Pink is special for many reasons: members span the nation, come from different backgrounds, and are committed to our mission to save women’s lives from breast and ovarian cancer. We love and embrace Team Bright Pink’s diversity, but also strive to use it as a platform to share impactful stories and create more meaningful connections.

Angela (Angie) Norvich, a member of Team Bright Pink running the NYC Marathon in November, has a personal connection to our mission. After her sister Melissa lost her life to breast cancer earlier this year, Angie wanted to fuel her sister’s legacy by joining Team Bright Pink and empowering young women across the nation to become knowledgeable about their breast and ovarian health. For inspiration, watch Angie’s story and learn how you too can help empower women to be their own best health advocates!

Inspired by Angie’s ‘Commitment to Conquer’?  Commit to a gift to Bright Pink today.

Assess Your Risk, Early Detection, Risk-Reduction Lifestyle

What to Expect at your Well-Woman Exam

Start a conversation with Bright Pink about your annual well-woman exam by visiting

Here’s a data point that’s staggering, but true: 9 out of 10 millennials self-report that they do not schedule doctor’s visits!* Regardless of if you’re a millennial, Gen Z, Gen X, Baby Boomer–it’s important to make time to see a healthcare provider every year, even when you are feeling healthy. Annual well-woman exams are critical to maintaining your breast and ovarian health!

But, not everyone feels comfortable going to the doctor, and often women feel anxious about their well-woman exam. We hear you! Call Your Doctor Day is Bright Pink’s annual, national holiday focused on encouraging women to schedule their annual well-woman exam and equipping them to make the most out of their experience through information and resources.

No matter your gender identity, you should be seeing a healthcare provider annually for this routine visit if you have a vulva, breasts, or a uterus.

This year, Call Your Doctor Day is focused on encouraging women to see their healthcare providers as trusted partners in preventive care: You + Your Healthcare Provider = Dream Team! We want to help women understand that although you are your own best health advocate, your healthcare provider plays a critical role in maintaining your breast and ovarian health and developing a personalized prevention plan. We want to equip you to use your well-woman exam to build a relationship with your healthcare provider, ask him or her questions, and have a conversation about your health!

A conversation with your healthcare provider starts with you! Here’s a breakdown of everything you should expect at your annual, so you can go into the exam with confidence:

A Standard Physical: This typically includes height, weight and blood pressure.

Family & Personal Health History Collection: You may fill out a form or chat with a provider about your health history. This information should be updated annually.

Clinical Breast Exam: Clinical breast exams are optional, but plan to have a conversation with your healthcare provider about if this makes sense for you and your health. A breast exam only lasts a few minutes and can help protect you from any surprises when it comes to breast cancer.

Mammogram: Plan to talk to your healthcare provider about starting mammograms at age 40. But, if you have a first-degree relative who was diagnosed with breast cancer, you should schedule your first mammogram when you are 10 years younger than the age at which your relative was diagnosed. So, if your mom was diagnosed at 45, talk to your doctor about starting mammograms at 35.

No Two Exams are Alike!: Everyone has a different family health history, personal health history, and lifestyle – so your exam will not look like someone else’s!

Other Helpful Tips:

  • To help guide a powerful provider-patient conversation, go to and complete our breast and ovarian risk assessment quiz before your well-woman exam. Print out your quiz results and use them as a conversation starter!
  • Under the Affordable Care Act, the annual well-woman exam is completely covered by insurance. So no excuses! This year, Bright Pink is taking a new and innovative approach to helping you schedule your exam. Start a conversation with us by visiting


*Source: The ZocDoc Healthcare Dropout Survey (May 2015). Retrieved from:

Fueling our Mission, Personal Stories, We Love

Dear Bright Pink …

Bright Pink’s supporters are paramount in helping us achieve our mission of empowering women to live proactively. Our hearts were filled to the brim when we got a donation from an 11-year-old named Maia. She shared:


We’re touched by Maia’s generosity. Follow her lead by making a gift to support our work. Together, we can ensure girls like Maia can be healthy and live on until they, too, are super, super old. 😉  Give Today.

Assess Your Risk, Community

This International Women’s Day, We #PressforProgress in Women’s Health

Since the early 1900’s, women across the globe have come together on one day a year to celebrate sisterhood and rally behind driving progress for women’s rights and wellbeing. This day, globally recognized as International Women’s Day, is close to Bright Pink’s heart for many reasons. In 2018, we are focused on one reason in particular: The power and spirit of community.

At Bright Pink, we know and believe in the power of the collective effort–we see it in our office, in our daily work, and in the communities we work with. We’re committed to #PressforProgress in women’s health all month long, in honor of both International Women’s Day and Women’s History Month. How? By encouraging women across the nation to #SelfCareandShare and join a growing community of female health heroes who are prioritizing breast and ovarian health. This is what progress looks like, in action:

  1. See health care as a form of self-care by assessing your risk for breast and ovarian cancer using our tool Assess Your Risk™
  2. Share Assess Your Risk™ with 8 women you love to create a sentiment of sisterhood and extend the knowledge that 1 in 8 women will be diagnosed with breast cancer in their lifetime.

Not only is it important to continue to #PressforProgress in women’s health, but it’s also important to celebrate the work we have accomplished together thus far. In 2018 alone, 57,000+ women have assessed their risk for breast and ovarian cancer–contributing to a total of over 900,000+ women since Bright Pink’s inception. That is definitely something worth celebrating!

It’s an exciting time to be a woman. And together, we are stronger. Together, we can make an impact. Together, we can become proactive health advocates and encourage others to do the same.

Join in on our conversation around health care as self-care all month long by following Bright Pink on social media and using the hashtag #SelfCareandShare 

Assess Your Risk, Community, We Love

Every Wednesday this March, Bright Pink is ‘Crushing’ on a Different Fearless Female

Each Wednesday throughout March, in honor of Women’s History Month, Bright Pink will be highlighting a different woman who has made incredible strides for women’s health and wellbeing. #WomenCrushWednesdays are intended to elevate heroic stories of women’s health advocates with the goal of inspiring and motivating that same heroism in you!

Wednesday, March 7th

This week’s crush: Mary Claire King, Ph.D.

“At a time when most scientists believed that cancer was caused by viruses, she relentlessly pursued her hunch that certain cancers were linked to inherited genetic mutations. This self-described ‘stubborn’ scientist kept going until she proved herself right.” – Former President Barack Obama, upon awarding King with the National Medal of Science

How she’s a hero: Mary Claire King is recognized as a pioneer in the field of genetics. In 1990, after years of research and motivated by the passing of a childhood friend, she made a revolutionary link between genetics and cancer through her discovery of the BRCA1 gene–or chromosome 17–that we now consider a main identifier of breast and ovarian cancer. Her discovery came at a time when many scientists believed that cancer was viral and that genes played no role in cancer diagnosis. Her discovery of the BRCA1 gene was revolutionary in not only identifying breast and ovarian cancer, but in diagnosing and treating these cancers as well.

We are also crushing on Mary Claire King because apart from being an amazing researcher and geneticist, she is also an advocate for women’s health and was awarded the National Medal of Science for her commitment to applying her skills in the service of others around the world.

Mary Claire King currently serves as an advisor to Color, a health service that helps individuals understand their genetic risk for hereditary cancers, and is a faculty member at the University of Washington.


Wednesday, March 14th

Jane C. Wright WCWThis week’s crush: Jane C. Wright

“She recognized the value of placing patients on clinical trials. It was not exactly accepted by the medical public…She looked at it as an opportunity to open the gates to new possibilities in treatment of cancer. In that way she was a trailblazer.” – Dr. Robert E. Madden, Professor Emeritus of Surgery at New York Medical College

How she’s a hero: Jane C. Wright is an acclaimed oncologist and cancer researcher from U.S. history who changed how we approach chemotherapy today. Following in the footsteps of her father (who was also a doctor), Jane challenged the status quo when it came to chemotherapy and pushed the medical field to consider chemo as a viable option for cancer patients, as opposed to a last resort strategy. She was also the first doctor to use clinical trials to make cancer treatment more effective.

We also consider Jane C. Wright a hero for her contributions beyond the medical field. Jane was tenacious and fearless when it came to breaking down gender and racial barriers. Not only was she the founder of the American Society of Clinical Oncology, but she was also the first woman elected president of the New York Cancer Society AND the first black woman to hold the position of associate dean at New York Medical College–all at a time when the medical field was dominated by white men.

Jane C. Wright died at the age of 93 in 2013 at her home in New Jersey.


Wednesday, March 21st

This week’s crush: Angelina Jolie

“It is not easy to make these decisions. But it is possible to take control and tackle head-on any health issue. You can seek advice, learn about the options and make choices that are right for you. Knowledge is power.” – Angelina Jolie

How she’s a hero: Angelina Jolie is a household name for her amazing skills on screen, her humanitarian efforts off screen, and her vocal experience with breast and ovarian cancer. In 2013, impacted by the loss of her grandmother, aunt, and mother to breast cancer, Angelina tested positive for the BRCA1 gene mutation–meaning she had an increased risk of developing breast and ovarian cancer over time. This discovery led Angelina to get both a preventive double mastectomy (surgery removing both breasts) and, later, a laparoscopic bilateral salpingo-oophorectomy (surgery removing ovaries and fallopian tubes).

Angelina’s decision was her own, but she did not keep her story private. Instead, she chose to give a voice to her experience and discuss her personal history with breast and ovarian cancer with the world with the hopes of making a positive impact on other women. In any of her personal storytelling about her experience (such as various op-eds she wrote for the New York Times), she always encourages women to be knowledgeable and proactive about their health, have conversations with their doctors, and be empowered to make personalized health decisions. Angelina’s openness has even been attributed to an increased number of women engaging in genetic testing and preventive surgeries. In short, Angelia Jolie made breast and ovarian cancer an open conversation, not a diagnosis to be afraid of–and for that, we give her a hero’s badge.

If you are feeling inspired by this week’s #WomenCrushWednesday, don’t stop here! Join our growing community of women who are becoming their own best breast and ovarian health advocates. Start your hero’s journey right now.  #WomensHistoryMonth #SelfCareandShare


Wednesday, March 28th

This week’s crush: Serena Williams

“Let me be clear: EVERY mother, regardless of race, or background deserves to have a healthy pregnancy and childbirth. I personally want all women of all colors to have the best experience they can have.” – Serena Williams

How she’s a hero: A fierce competitor on the tennis court and owner of 23 grand slam titles, Serena Williams is nothing short of a household name. After the birth of her daughter, Serena experienced complications including shortness of breath. Fearful and aware of her medical history with blood clots, Serena alerted her attending medical team that she was having a pulmonary embolism (a sudden blockage of an artery in the lung by a blood clot). At first, members of her medical team did not share Serena’s concerns and told her that she was experiencing medication side effects. However, Serena persisted that something was wrong–which ultimately led to a CT scan that revealed she was, in fact, having a pulmonary embolism. This was the beginning of many complications and surgeries that put Serena on bed rest during the first six weeks of motherhood.

Serena’s story of pregnancy-related medical problems is not unique. According to the Center for Disease Control and Prevention, about 700 women die each year in the U.S. due to pregnancy and delivery-related complications, and these complications are even more common in Black and Latina woman. Serena’s story, and openness about her experience, has sparked a national conversation about these issues and has led women across the nation to be empowered to share their similar stories. So today we not only honor her for listening to her body and speaking up to doctors when she needed to, but for also helping other women do the same.

If you are feeling inspired by this week’s #WomenCrushWednesday, don’t stop here! Join our growing community of women who are becoming their own best breast and ovarian health advocates. Start your hero’s journey right now.  #WomensHistoryMonth #SelfCareandShare



Assess Your Risk, Early Detection

In Honor of Women’s History Month, #SelfCareandShare with Bright Pink

How many of you have scrolled through your social media feed or read an article and seen the term “self-care” come up again and again? It seems the term is popping up everywhere in mainstream media, sparking a national conversation about women’s wellbeing and how women can prioritize themselves in a world where we are constantly being pulled in multiple directions at once. Self-care is certainly getting buzz, and for good reason! Taking care of Y-O-U is our greatest priority. But it can be hard to think tangibly about what self-care means for you and what actions you can take to practice self-care beyond taking a bath or cooking a healthy meal.

Throughout the month of March, in honor of Women’s History Month, Bright Pink will be inspiring women to self-care by prioritizing their breast and ovarian health. As we reflect upon our rich history of fearless females who have paved the way for better women’s rights and well-being (think Mary-Claire King, the woman who discovered the BRCA gene and transformed how we identify breast and ovarian cancer), we realize that it is now on us, the women of today, to extend the dreams and actions of health heroes of the past by playing a role in shaping women’s health of the future. After all, when women prioritize their breast and ovarian health, they are better equipped to be proactive health advocates both for themselves and the women they love.

All month long, we’ll encourage women across the nation to be their own health heroes and self-care by:

  1. Assessing their risk for breast and ovarian cancer using our award-winning digital tool, Assess Your Risk™, and
  2. Sharing the quiz with 8 women in their life to empower others to take proactive steps for their breast and ovarian health.

We’ll measure our progress as a growing community of women’s health heroes with a live map that tracks who has #selfcareandshare‘d by state. The map will demonstrate the number of women throughout the U.S. who have assessed their risk and are empowered to be proactive health advocates for themselves and the women in their lives.

Join us in making history this Women’s History Month by assessing your risk and sharing self-care with 8 women you love.

1 in 8 women will be diagnosed with breast cancer in their lifetime. Together, let’s transform Women’s History Month into a conversation that honors the past and enables a brighter future for women’s health. It’s up to us, and there is no time like the present to get started.

Join our conversation this month by following Bright Pink on social media and using the hashtag #SelfCareandShare.


Fueling our Mission

3 Ways to Brighten Up The Big Game

The holidays are behind us and we officially have the new year under our belts. Which means … Sunday’s Big Game is upon us! Are you rooting for the Eagles or Patriots? We took a poll in the office and are betting that the Eagles will take the win, but are looking forward to a good game regardless.

Party planning for The Big Game is a blast, but it’s also a lot of work! So, while you take the lead on the menu, let us take care of some of the party planning.

We’ve all been to the traditional Big Game parties full of hot wings and pizza bites. You eat, you chat, you root for your team, and then go home. But, as the host, you have a perfect opportunity to transform your Big Game party into something that drives positive social impact! By following some of the suggestions below, your party can do more by supporting Bright Pink and our mission to put women on a path to better breast and ovarian health (while–let’s be real–still enjoying those hot wings and pizza bites).

Here are some possible ‘Bright Bowl’ game plans:


You can set up your own Bright Bowl fundraising link here or collect on your own and make a donation here. If sending us a check, be sure to make checks payable to Bright Pink and include your name in the check memo so we can thank you!

We are super (get it?) excited to see what you come up with! Post your ‘Bright Bowl’ party pictures to social media and tag us using the #brightbowl hashtag. 

Fueling our Mission

2017 Year In Review

This year, Bright Pink…

  • celebrated our 10th Anniversary,
  • launched our first ever monthly giving program, FundHER,
  • celebrated mom by having a meaningful conversation about health history with #GoAskYourMother,
  • drove thousands of women to schedule their annual well-woman’s exam on #CallYourDoctorDay,
  • taught tens of thousands of women the symptoms of ovarian cancer and to be #OvarianSelfAware,
  • inspired thousands of women to enroll in mobile breast health reminders #LivingMyBreastLife,
  • armed women with the questions to ask their family about health history on Thanksgiving with a #ThanksgivingGamePlan,
  • and partnered with generous supporters and sponsors to make it all possible.

As the year comes to a close, join us in reflecting on all we’ve accomplished since Bright Pink was founded in 2007. To date…

Thank you for your commitment to our work, for your belief in the power of personalized prevention, and for helping shape a brighter future – one in which every woman knows her risk for breast and ovarian cancer, and takes action to manage that risk proactively.

With gratitude,
Katie Thiede, CEO
Katie Thiede, CEO

Remember, if you haven’t yet made your 2017 tax-deductible contribution to support our work, now’s the time! Visit to give today.

Assess Your Risk, Early Detection, Personal Stories

Brianna’s Story

Brianna knows first hand how important it is to be proactive with your breast and ovarian health. Watching her mother lose her 15-year battle with breast cancer inspired Brianna to be her own best health advocate. Pregnant with her first child, she vowed to understand her risk, and after her child was born, planned on taking action.

Brianna welcomed her son Declan into the world and immediately began to put her proactive plan in place. She was overwhelmed with the joy of motherhood and committed to building a healthy environment for her new family to grow. Just 7 months after Declan’s birth, Brianna underwent genetic testing and learned she was positive for a genetic mutation, giving her up to an 87% chance of developing breast cancer.

And then, while breastfeeding one day, Brianna found a lump. While the lump could have been brushed off as a clogged milk duct from breastfeeding, Brianna and her provider decided it would be best to have an ultrasound. Results showed stage 2 breast cancer, and Brianna decided to have a double mastectomy.

Brianna’s story illustrates the power of prevention and early detection. Brianna took proactive action and advocated for herself to ensure a happy, healthy future for herself and her family. Now a mother of two, Brianna is committed to empowering all women to be proactive advocates for their health through her involvement and support of Bright Pink.

Enable more women to assess their risk and detect cancer early. Make a gift to fuel our work today.


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