Bright Pink is on a mission to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age.

Our Mission

We’re saving women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. We target the 52 million women between the ages of 18-45, as well as the people who love and influence them.

Our Strategy

We focus on health, not cancer, to inspire women to practice prevention. Our innovative programs, strategic initiatives and powerful partnerships directly reach women in their daily lives and healthcare providers in their daily practice.

Our Approach in Action

We take a two-pronged approach to breast and ovarian health education. By educating young women as well as their healthcare providers, we’re fostering a supportive healthcare relationship where informed women have proactive conversations with trusted providers on a regular basis. Our unique mix of digital and in-person tactics drives exponential health behavior change.

Learn more about our Programs and Initiatives. 


Our Story

At 23, Lindsay Avner became, at the time, the youngest woman in the country to undergo a risk-reducing double mastectomy.

Having lost her grandmother and great-grandmother to breast cancer before she was born, and watching her mother fight both breast and ovarian cancer when she was only 12, Lindsay underwent genetic testing at the age of 22.

The test revealed she carried a mutation on the BRCA1 gene—indicating she had up to an 87% lifetime risk of developing breast cancer and up to a 54% chance of developing ovarian cancer—and Lindsay vowed to take proactive measures. While evaluating her risk-reducing options, she was confronted by a lack of resources for women in her specific situation—those who didn’t have breast or ovarian cancer but wanted to take a proactive approach to their health.

Lindsay felt a compelling responsibility to create a warm and welcoming community that provided the education and support she had been seeking. In 2007, Lindsay started Bright Pink, which quickly became a standout organization in the breast and ovarian health landscape, impacting and saving thousands of lives each day. Through a range of programs, resources, and strategic partnerships, Bright Pink is creating a movement of young women who are proactive advocates for their health.


“I believe that now, more than ever, we have the opportunity to shift a national conversation from one centered around awareness to one focused on life-saving action.”



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