With a focus on health rather than cancer, Bright Pink inspires women to make behavior changes that can greatly improve their lives. Through innovative digital tools and constituent-centric marketing, we engage women in educational experiences to help them understand their risk and personalize their prevention plan. We leverage strategic media and brand partnerships to deliver these programs to women where they are, on their terms, and in their language.

Assess Your Risk™

At Bright Pink, we believe the key to better health is personalization. Through our proprietary digital quiz, we help women better understand their risk for breast and ovarian cancer and how to manage that risk proactively through personalized screening and risk-reduction recommendations. Since 2013, more than 1 million women have assessed their risk with Bright Pink.

Assess Your Risk

Mobile Health Reminders

Staying on top of your health can sometimes slip to the bottom of the to do list. Bright Pink will help you remember to check in with your body regularly with mobile text message reminders. Join the 30,000+ women who have Bright Pink in their mobile address book.

Sign Up

Explore Your Genetics is a digital resource on genetics and cancer and the genetic testing process. Bright Pink hopes this site will help all women feel informed and empowered to make a thoughtful, supported decision when it comes to breast and ovarian cancer genetic testing.

Start Exploring

Women’s Health Provider Education Initiative

Through the Women’s Health Provider Education Initiative, Bright Pink is taking a unique and innovative approach to educating the next generation of women’s healthcare providers on how best to stratify and manage breast and ovarian cancer risk among their patients. The Women’s Health Provider Education Initiative rolled out nationwide in the fall of 2014 via in-person lectures and has since expanded to feature online, accredited continuing education.

Find Out More


“Bright Pink has been EVERYTHING to me in my High-Risk journey and it's helped me turn some bad news into an incredible group of friends.”

Bright Pink’s Support Community

Bright Pink’s digital support community facilitates group discussion for women at elevated risk for breast and ovarian cancer. Women with a family history of or genetic predisposition for these diseases have the opportunity to seek advice and share perspective with others in their shoes through our Facebook group.

Join the Group

One-on-One Peer Support

Access one-one-one peer support through Bright Pink’s partnership with Imerman Angels, the leading organization
in one-on-one support for cancer survivors, fighters, caregivers, and those at elevated risk of cancer.

Get or Give Support


Join the Bright Pink Movement

Be the first to hear progress updates, inspiring stories, and new ways you can act to prevent breast and ovarian cancer.

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